L’Oréal Paris New & Improved Excellence Cool Creme permanent hair dye 4.11 Ultra Ash Brown

TRIPLE CARE COLOUR RITUAL: Cares for your colour. Cares for your scalp. Cares for your hair.

Follow our three step ritual:

1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.

2. Gentle pH Purple Post-Colour Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.