Get a colour that’s undeniably vibrant with our collection of L’Oréal Paris Préférence. A unique blend of colour enriching pigments designed to nourish your hair from root to tip and provide complete coverage.  Pure and brilliant Platinum. Reveal the purest platinum with new generation of extreme lightening technology with up to 8 levels of lift. Protect against brassiness with our Brass-Defy Conditioner for a pure platinum result. Keep colour and shine lustrous for weeks with our Brass-Defy conditioner. Also with Hi-Shine Elixir for spectacular brilliance. And a fragrance that significantly improves the lightening process.