L’Oréal Paris Excellence Cool Creme Permanent Hair Dye Anti Brassiness Colour (UK)

delivers up to 100% grey coverage with a rich, natural-looking cool-toned result. This advanced formula is designed to provide long-lasting, vibrant color while protecting and nourishing the hair. Infused with Pro-Keratin, the Protective Cool Colouring Cream strengthens hair as it colors, ensuring a flawless and radiant blonde finish.

The Triple Care Colour Ritual enhances the coloring experience with post-care essentials. The Gentle pH Purple Post-Colour Shampoo cleanses away residue while smoothing the hair for a luminous look. To maintain the perfect ashy tone, the Anti-Brassiness Purple Mask helps neutralize unwanted warmth, keeping hair shiny, soft, and beautifully cool-toned week after week.